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Warrior Design Co.
All work
  • Engage
  • Move
  • Film, Video + Motion
  • Campaigns + Social

M.C. Lyte × City Winery — Multi-Market Video Campaign

One multi-market promotional video campaign, with Warrior Design Co.'s video editing and campaign work represented by Chicago and Atlanta City Winery ads and a distinct Brooklyn Bowl cut. Artist footage, promotional artwork and city-specific event information are adapted for square and vertical social placements.

Live music · Promotional video editing

Market version · 1:1 · Film, Video + Motion · Campaigns + Social

Chicago — Square Ad

M.C. Lyte · City Winery Chicago

Video editing + campaign creative

Square promotional edit combining M.C. Lyte's on-camera footage, Road to the Rock & Roll Hall of Fame artwork and Chicago event information.

01Overview

One multi-market promotional video campaign, with Warrior Design Co.'s video editing and campaign work represented by Chicago and Atlanta City Winery ads and a distinct Brooklyn Bowl cut. Artist footage, promotional artwork and city-specific event information are adapted for square and vertical social placements.

Visible deliverables

  • Promotional video editing
  • Multi-market ad versions
  • Square social placement
  • Vertical social placement

02Full artwork

The complete approved piece.

Primary artwork

04Supporting films + ads

Market version · 9:16 · Film, Video + Motion · Campaigns + Social

Brooklyn — Vertical Ad

M.C. Lyte · Brooklyn Bowl

Video editing + campaign creative

A distinct vertical edit for Brooklyn Bowl: venue footage, M.C. Lyte's on-camera message, archival performance imagery and performance/birthday-celebration artwork. The visible venue is Brooklyn Bowl, not City Winery.

Market version · 1:1 · Film, Video + Motion · Campaigns + Social

Atlanta — Square Ad

M.C. Lyte · City Winery Atlanta

Video editing + campaign creative

The companion square edit retains the City Winery promotional artwork while changing the scrolling event information to Atlanta. Shown as a market-version comparison, not a separate project.

  1. 07

    Outcome + impact

    Verified results for this project will be published once confirmed with the client.

  2. 08

    Related capabilities

    Lenses: Engage — Campaigns, social systems, activations, and audience participation. Move — Film, motion, AI video, promos, and emotional storytelling.

09Related work

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