Rise Up NYC

Digital presence and event campaign creative for Rise Up NYC’s citywide free concert series. Selected Brooklyn promotions and landscape screens connect with printed stage graphics, a catering banner, an artist credential and a parking pass through the recurring Rise Up NYC mark and Statue of Liberty motif.

Public sector · Arts

Campaign film · Film, Video + Motion

Rise Up NYC — 2025 Film

Rise Up NYC

The approved 2025 Rise Up NYC film combines live-performance footage, concert audiences and campaign event artwork.

Screen study / 011:1 · 00:15

Times Square concept presentation

Times Square concept presentation · Film, Video + Motion

Rise Up NYC — Times Square

Rise Up NYC

The supplied square-format film moves from 2025 concert-series artwork to borough and skyline sequences. Presented as a Times Square concept—not evidence of an actual billboard placement. Original composition and sequence retained; this source has no audio track.

01.MCampaign in Motion

Two complementary edits: a landscape event promo and a portrait artist ad. Distinct visual treatments connect the wider campaign to individual event information without repeating every artist version.

Landscape event promo · Film, Video + Motion · Campaigns + Social

An Evening of Faith — Brooklyn Promo

Rise Up NYC · An Evening of Faith

A landscape edit connecting the purple-and-gold Evening of Faith identity with performer footage, a Brooklyn skyline and the July 21 event information. It extends the existing Faith artwork chapter into motion; footage is shown as supplied promotional material, not proof of attendance at this event.

Portrait artist promotion · Film, Video + Motion · Campaigns + Social

Mýa — Queens Campaign Ad

Rise Up NYC · Queens

The Queens artist ad combines Mýa performance imagery with a fixed yellow campaign panel, Roy Wilkins Park event information and a moving information strip. This 4:5 version demonstrates artist-specific social promotion within the broader campaign—not footage confirming the advertised concert took place.

01Overview

Visible deliverables

Event website
Social campaign assets
Event promotional artwork
Landscape screen applications
Promotional video
Printed stage brand applications
Catering banner
Artist credential
Parking pass

Visit Website

02.1Brooklyn concert creative

The July 20 free-concert artwork brings performer portraits, the Rise Up NYC mark and Wingate Park event information into one composition.

Blue and yellow Rise Up NYC July 20 free-concert poster with performer portraits and Brooklyn Wingate Park event information — July 20 — Brooklyn free-concert artwork

02.2An Evening of Faith

A distinct purple-and-gold promotional composition for the July 21 event, listing Hezekiah Walker, Donnie McClurkin, John P. Kee and Erica Campbell.

An Evening of Faith portrait poster with four performer portraits, gold title lettering and Monday July 21 at Brooklyn’s Wingate Park — July 21 — portrait promotional artwork

02.3Landscape screen applications

The event promotion is recomposed for a wide screen, alongside a stripped-back title screen with the Brooklyn skyline and bridge. Event times are retained exactly as shown in the supplied artwork.

Landscape An Evening of Faith creative with performer portraits flanking the title, July 21 Wingate Park details and the Rise Up NYC website — Event-information screen — landscape format

Brooklyn title screen

02.4Print & Physical Applications

Printed stage graphics, a catering banner and event-access documents carry the Rise Up NYC mark into physical applications. Shown as finished artwork—not photographs of installations—with distinct formats and clearly labeled access information.

Stage header — horizontal print artwork

Blue vertical stage graphic with a white Statue of Liberty, orange Rise Up NYC lettering and the words Unity Freedom Respect — Vertical stage graphic

Navy-and-orange catering banner reading Artists & Production Crew Only and Ticket Required, with the Rise Up NYC mark and Statue of Liberty — Catering banner — printed information artwork

Artist credential — Brooklyn, July 20, 2025

Blue-and-yellow parking pass reading Authorized Backstage Access, with the Rise Up NYC mark and Brooklyn 7.20.25 date — Parking pass — Brooklyn, July 20, 2025

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Challenge
Promote a citywide free concert series across many venues, dates, and audiences.
06
Ecosystem response
Event website, social campaign assets, promotional video and printed brand applications connect the campaign with event information and access documents.
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Outcome + impact
Verified results for this project will be published once confirmed with the client.
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Related capabilities
Lenses: Launch — New brands, products, platforms, events, and initiatives. Engage — Campaigns, social systems, activations, and audience participation. Move — Film, motion, AI video, promos, and emotional storytelling.